Before the 2008 market crash, SF had big ideas for the intersection of Market, Valencia, Haight and Gough (named the “Hub”). The City created the Market and Octavia Plan which was adopted in 2008, the area was envisioned to become a “vibrant new mixed-use neighborhood,” with new transit-oriented residential towers rising up to 400 feet in height and 3,700 units of housing around the intersections of Market and Van Ness Avenue and Van Ness and Mission. Well, nobody built anything (the market was not robust enough). Now, the City is coming back to the developers with its v2 plan for the Hub.
Potential zoning changes include height and bulk increases for developers in exchange for increasing the number of “affordable” housing units to be built, changes which could add the potential for another 600 units of housing. And in terms of policy refinements, a further reduction in allowable parking to around .3 spaces per unit and a program to incentivize non-profits and culture organizations are on the boards.
In addition, the Hub project will attempt to “advance public realm concepts from the Market and Octavia Area Plan, including conceptual designs for key public spaces and streets,” will evaluate how adjustments to height limits “ensure that the skyline is more pleasingly sculpted to enhance the overall urban form of the city,” and collaborate with SFMTA “to support and coordinate development with current transit proposals and projects,” such as the Van Ness BRT and Better Market Street plans.